Framebridge Products & Packaging

Product Design and Development

As the Head Merchant throughout her tenure at Framebridge, Tessa established and scaled the product assortment into three robust categories: Custom Frames, Quick Ship Gifts and Gallery Walls. Within each, she designed, sourced and brought to market new custom designed products seasonally. Many introductions were runaway hits—Mandalay gold bamboo moulding, American Hardwoods mouldings, Travel Collection mouldings (inspired by the most Framebridged cities in the world), holiday ornaments, personalization add-ons, etc.—allowing Framebridge to increase average order value and keep brand evangelists returning every year.

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Gallery Walls